Facebook advertising can be an incredibly powerful tool for growing your business. However, with the platform’s constant updates and increasing competition, managing Facebook ads has become more complex than ever. This makes hiring an experienced Facebook ad consultant essential for many businesses in 2024.
Follow this 5-step process to find and onboard the right Facebook ad consulting partner for your needs:
1. Clearly Define Your Goals
Before starting your search, outline what you want to achieve from Facebook advertising. Do you want to boost website traffic, generate more leads and sales, improve brand awareness or all of the above? Defining goals will help narrow down consultants who specialize in that area.
Additionally, know your target customer avatars (demographics, interests, behaviors, etc.) and have any relevant campaign assets like landing pages ready. This gives consultants a headstart in crafting an effective strategy tailored to your business.
2. Research Consultant Experience
Now begin researching consultants or social media marketing services for small businesses with proven success in accomplishing goals similar to yours on Facebook.
Some key areas to evaluate experience include:
– Niche or industry expertise
– Types of clients and campaigns managed
– Ad platforms and campaign objectives handled
– Past performance metrics like return on ad spend (ROAS)
Checking client testimonials and reviews can further verify if their expertise can translate to good results for your campaigns.
3. Interview for Compatibility
Once you have shortlisted suitable consultants, interview them before hiring. An introductory call is crucial for gauging compatibility, alignment in work approaches and communication styles.
Use this opportunity to assess if the consultant does in-depth strategizing, testing and optimization or simply executes what’s asked of them. Share your goals, target audience and existing marketing collateral to check if they have relevant ideas and ask smart questions.
Ultimately, pick someone who feels like the right fit for collaborating closely in the long run.
4. Discuss Campaign Management
Have an open discussion about how campaign development, execution and reporting would work if you partner together.
Key questions to ask Facebook advertising consultants:
– What is the onboarding, goal-setting and strategy planning process?
– Will day-to-day campaign management and optimization be manual or automated?
– How frequently will you share reports and insights?
– What KPIs will be tracked to gauge campaign progress?
Their responses will determine how much you need to be involved while giving you visibility into results.
5. Review Pricing Models
The final but critical step is to review and negotiate pricing to lock-in an affordable consultant. Facebook advertising consultants typically charge either fixed monthly retainers or variable fees linked to your spending and performance.
For the latter, the fee structure could be:
– Percentage of ad spend (15-20% is typical)
– Fee per lead generated
– Fee per sale driven
See what model works best aligning their earnings to your ROI. Additionally, be clear on what’s included (ad spend, labor, reports, etc.) so there are no hidden costs.
Following this rigorous process will lead you to the right Facebook ad consultant for scaling success in 2024. Partnering early in the year allows sufficient runway for executing complex campaigns and fine-tuning them to derive maximum value.
Find the Right Fit for Long-Term Success
Partnering with the right Facebook ad consultant sets you up for current and future success with Facebook ads. But beyond immediate campaign results, it’s wise to choose someone who can be a long-term ally.
As Facebook’s algorithm and offerings keep advancing, you need social media optimization companies with a finger on the pulse of all updates. They can then optimize and enhance your advertising strategies in tandem. This prevents your performance from stagnating or being impacted by platform shifts over time.
Evaluate if the consultant proactively researches page and policy changes, emerging ad formats, etc. and suggests ways to adapt campaigns accordingly. They should provide continuous education through reports, webinars or workshops to improve your Facebook advertising literacy as well.
Conclusion
This full spectrum support makes for a future-proof partnership that outperforms expectations today and sustains that high bar over the years. So don’t hesitate to discuss their approach to staying educated and pushing campaigns forward through Facebook’s constant evolution. Identifying great long-term potential makes the effort to hire the best consultant truly rewarding.
